With 8+ years of experience across eCommerce, marketing, content creation and various personal business ventures, I am able to bring a commercial understanding to each project and look beyond the designs to understand their impact on business. 

My work spans various industries – from SaaS UX & UI to eCommerce experimentation, growth & business strategy. When I’m not behind my laptop, I’m running, or reading at my home base in Surrey, UK or visiting South Africa, my home. 

I also have the pleasure of working on a variety of other ventures including WildHire, a South African hospitality jobs board, WildPlanner, a tourism quoting SaaS & I also create educational Youtube content for Coastal Themes (3.5k subscribers). 

For work enquiries, I work through my business, Miso Agency, a growth & design agency – I offer growth strategy (CRO), design & development with a small team of senior experts.

Connect with me on LinkedIn & X, I would love to hear from you.